8 Inspiring Lifestyle Blog Examples For 2025
Lifestyle blogs are one of the web’s most popular and competitive blogging niches, so it helps to know how the most successful blogs in this niche handle everything as you build your own lifestyle blog.
That’s why in this post, we’ve rounded up the best lifestyle blogs and cover how they handle content, what kinds of income streams they use and more.
We used MozBar to determine each blog’s domain authority (DA), Similarweb to estimate how much traffic they receive per month, Pingdom to clock page load time and Wappalyzer to identify which content management system (CMS) each blog was built with.
The list is arranged from highest to lowest monthly visits. Let’s get into it.
The best lifestyle blog examples
Cup of Jo – A large, magazine-like blog that covers fashion, beauty tips, entertainment, recipes, hosting and relationships.
Style By Emily Henderson is primarily a blog about interior design, but they also write about relationships, fashion advice, beauty, food, and other topics. A Beautiful Mess – This blog has a big focus on DIY, but you’ll also find topics related to recipes, advice and style.
Chris Loves Julia – A DIY-turned-lifestyle blog. They cover topics related to home design, lifestyle tips, gift guides and more.
CARLY – A personal lifestyle and fashion blog that features a little bit of everything.
The Stripe – A one-woman lifestyle blog that covers style, beauty, books and related topics.
Wit & Delight – A lifestyle blog turned online magazine that covers a wide variety of life, style, health and beauty topics.
Julia Berolzheimer – As the woman behind the Girl Meets Glam collection, Julia primarily publishes content related to fashion trends and style.
1. Cup of Jo
At over 2 million visits per month, Cup of Jo is one of the most successful lifestyle blogs on the web.
Joanna Goddard started it, and she started the blog in 2007 as a “weekend hobby.” Now, she works alongside multiple editors, a professional photographer and dedicated columnists to create one of the most influential blogs in the lifestyle niche.
They cover everything from fashion, beauty and recipes to motherhood and travel-related topics.
The site operates more as an online magazine these days than a blog, but it still has a simple, blog-like web design and style.
Content
Cup of Jo publishes content to six parent categories and over a dozen child categories.
These parent categories are Style, Design, Food, Relationships, Travel and Motherhood.
Most articles are published under Joanna’s name, but the site has several contributors.
Many of the blog’s posts are quite short and image heavy, but the site’s engagement rates are off the charts with many posts receiving over 100 comments.
Income streams
Here are a few common ways lifestyle blogs make money.
If you browse the site without an adblocker, you’ll notice the way ads play a huge role in their monetization strategy.
Display ads can be found in the sidebar, and a sticky ad can be found at the bottom of the viewport. There’s also a blurb about how to get in touch with them about advertising and partnerships, so we can also deduce that they accept sponsorship deals as well.
The blog also uses affiliate marketing, particularly Amazon affiliate links.
Social media activity
Cup of Jo is active on Facebook, Twitter, Pinterest and Instagram.
They primarily promote their most recent blog posts on Pinterest and Instagram, where they receive the majority of their engagements for the blog. 2. Style By Emily Henderson
Emily Henderson launched Style By Emily Henderson “10 years ago” as a personal blog for her to share tips on room design and style.
Now, it’s a popular lifestyle blog that receives over 1 million visits per month, and Emily works on it alongside a team of over a dozen women (plus two gentlemen) with roles that include Editorial Director, Partnerships Manager, Associate Editor, Social Media Manager and several Design Contributors.
The blog’s primary topic is interior design, particularly design ideas, makeovers and tips on how to design on a budget.
The blog also takes on special interior design projects and documents everything in special “Projects” posts where they cover the ups, downs and final reveals of room designs.
Content
Style By Emily Henderson’s navigation menu has four primary blog categories, which are Design, Lifestyle, Personal and Rooms.
Outside of interior design, the blog covers topics related to food, fashion, beauty, relationships, parenting, controversial debates and business advice.
The blog’s editorial schedule is shared equally by Emily and her contributors.
Most posts are short on copy and heavy on images, which is as to be expected from a blog about interior design.
Most posts have a few dozen comments.
Income streams
Style By Emily Henderson uses ads across the site, including a sticky ad element that displays at the bottom of the viewport.
They also use affiliate marketing in posts as well as a Shop page where the blog lists recommended home goods curated by the team themselves.
A membership program is also available for members of the blog’s community.
It costs $9.99/month and gives readers access to ad-free content, exclusive behind the scenes content, and a better way to connect with Emily and the team behind the blog as well as fellow community members.
The program is powered by Mighty Networks, a platform that enables you to offer courses and memberships and build an online community.
Lastly, the blog accepts sponsorship deals.
Social media activity
Style By Emily Henderson is active on Facebook, Twitter, Pinterest and Instagram.
They have a YouTube channel but have not uploaded a video in over two years.
They receive most of their engagements on Instagram, where they mostly post room reveals.
3. A Beautiful Mess
A Beautiful Mess is a DIY and lifestyle blog founded by sisters Elsie Larson and Emma Chapman.
They founded the blog as a way to support the boutique and bakery they owned. After realizing they enjoyed making content much more, the duo closed shop and went all in on the blog.
Now, they work with four additional team members and over a dozen contributors.
Along with posts related to crafts and DIY, the blog also publishes recipes and style-related topics.
They’ve been featured by The New York Times, The Guardian and Huffington Post.
Content
There are five blog categories in the blog’s navigation menu: Crafts, Recipes, Decor + DIY, Advice, and Style.
The blog has published over 4,000 posts, so they’ve pretty much covered every DIY craft you can think of.
The Decor + DIY category includes topics related to home decor while the Advice category features DIY tips.
Elsie and Emma also have a podcast where they discuss various lifestyle-related topics.
Posts are quite short and feature numerous images each.
Revenue streams Another lifestyle blog that uses ads across the entire site is A Beautiful Mess. They also support themselves with sponsorship deals and affiliate marketing.
This includes recommending affiliate products through a mini-product blogging platform called LTK. Social media activity
A Beautiful Mess is active on Facebook, Pinterest, Instagram, YouTube and Twitter.
Most of their engagements come from Instagram. They receive hundreds of likes per post.
